02 January 2017

Simon Sinek on Millennials in the Workplace

Understanding the Millennial Challenge

The speaker identifies Millennials, defined as those born approximately from 1984 onwards, as a generation often perceived as difficult to manage, entitled, narcissistic, self-interested, unfocused, and lazy. Despite expressing desires for purpose, impact, free food, and bean bags in the workplace, they often remain unhappy. The core issue, according to the speaker, lies in four interconnected factors: parenting, technology, impatience, and environment.

The Impact of "Failed Parenting Strategies"

Many Millennials grew up with what are described as "failed parenting strategies". They were frequently told they were special and could have anything they wanted just by wishing for it. Some were placed in honours classes or given good grades without truly earning them, or received participation medals for simply showing up, even in last place. This approach, the speaker notes, devalues genuine achievement and can make recipients feel embarrassed, as they know they didn't deserve the recognition. Upon entering the real world, this fostered self-image is quickly shattered, leading to lower self-esteem than previous generations, "through no fault of their own".

The Detrimental Effects of Technology and Social Media

Growing up in a "Facebook Instagram world," Millennials became adept at presenting a filtered, often unrealistic, version of their lives, masking underlying depression or lack of clarity. The constant engagement with social media and cell phones provides a dopamine hit, making these devices highly addictive – comparable to smoking, drinking, and gambling, yet without age restrictions. This unfettered access during the highly stressful period of adolescence can lead to devices becoming hardwired as coping mechanisms for stress, preventing the development of healthy interpersonal skills. As a result, many Millennials struggle to form deep, meaningful relationships, admitting their friendships are often superficial and that they don't truly rely on their friends. Instead of turning to people during stress, they turn to devices for temporary relief, leading to higher rates of depression among heavy social media users. The speaker highlights that imbalance is key; while social media and phones aren't inherently bad, excessive or inappropriate use (e.g., texting at dinner, checking phones before greeting a partner) is indicative of addiction that can destroy relationships.

The Trap of Instant Gratification and Impatience

Millennials have grown up in a world of instant gratification where almost anything can be had immediately: next-day delivery, on-demand movies, binge-watching TV shows, and even instant dating via swiping apps. This environment fosters a lack of patience for things that require time and effort. Consequently, when they enter the workforce, many become quickly disillusioned, expecting immediate "impact" or job satisfaction within months, rather than understanding that true job fulfilment, strong relationships, love, self-confidence, and skill sets are "slow, meandering, uncomfortable, messy processes". This impatience can lead to quick job turnover and a failure to see the "mountain" of work required to reach their goals.

The Crisis of Environment and Leadership

The speaker asserts that the problem is compounded by the "environment" – specifically, corporate workplaces. These environments often prioritise short-term financial gains and numbers over the long-term development and well-being of young employees. They fail to help Millennials build confidence, learn cooperation skills, manage their digital lives, or appreciate the fulfilment derived from sustained hard work. The speaker emphasizes that this is not the Millennials' fault; they were "dealt a bad hand." Instead, it is the "corporate environment" and the "total lack of good leadership" that make them feel inadequate, often leading them to blame themselves.

Key Action Points for Leaders and Organisations

Given these challenges, the speaker outlines critical responsibilities for leaders and organisations:

  • Pick up the Slack: Companies must acknowledge that they are inheriting a generation with specific challenges and take responsibility for developing them.
  • Build Confidence and Teach Social Skills: Leaders need to actively work to build Millennials' confidence and teach them the social skills they may be lacking.
  • Foster Genuine Interaction: Create mechanisms for "little innocuous interactions" that build relationships and trust. This means actively encouraging conversations and connections, rather than allowing technology to be a barrier.
  • Implement "No Cell Phone" Policies: Specifically, cell phones should be banned from conference rooms and other meeting spaces. This is not about willpower, but about removing temptation to facilitate genuine human connection and interaction before, during, and after formal discussions. These interactions are crucial for forming relationships and trust.
  • Promote Digital Detox: Encourage (or enforce) habits like charging phones outside of bedrooms to remove temptation and allow for moments of mental wandering, which are essential for innovation and idea generation.

The speaker concludes by stressing that these actions are not merely about improving employee satisfaction but are crucial for preventing severe outcomes such as increased suicide rates, drug overdoses, and depression, and to enable Millennials to find deep joy and fulfilment in work and life, rather than just a "fine" existence.