27 July 2024

The Status Game: On Human Life and How to Play It: On Social Position and How We Use it - Will Storr

The Status Game: On Human Life and How to Play It: On Social Position and How We Use it - Will Storr

What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in groups? What makes you, you?

For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, bestselling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.

From the era of the hunter-gatherer to today, when we exist as workers in the globalised economy and citizens of online worlds, the need for status has always been wired into us. A wealth of research shows that how much of it we possess dramatically affects not only our happiness and wellbeing but also our physical health – and without sufficient status, we become more ill, and live shorter lives. It’s an unconscious obsession that drives the best and worst of us: our innovation, arts and civilisation as well as our murders, wars and genocides. But why is status such an all-consuming prize? What happens if it’s taken away from us? And how can our unquenchable thirst for it explain cults, moral panics, conspiracy theories, the rise of social media and the ‘culture wars’ of today?

On a breathtaking journey through time and culture, The Status Game offers a sweeping rethink of human psychology that will change how you see others – and how you see yourself.

15 July 2024

Starting and running a business - The Diary of a CEO with Josh Kaufman

Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’. In this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep.

00:00:00 Intro
00:02:00 Why Did You Write The Personal MBA
00:04:32 What Is An MBA?
00:10:30 Should You Do A MBA?
00:14:19 How Difficult Is Starting And Running A Business?
00:16:57 First Steps To Setting Up A Business
00:19:29 Loads Of Business Are Finding Problems To Solve
00:27:49 How To Give Value To The End Consumer
00:35:47 How Do You Find Out If Your Idea Is Good?
00:39:11 This Is The Wrong Approach When Starting A Business
00:40:49 Why Should You Start With Value?
00:42:35 How To Market
00:44:04 Psychology & Marketing
00:46:06 Creating A Drive In The Marketing Strategy
00:48:23 Think Different
00:50:52 Be Brave To Do Something Completely Different
00:58:39 How To Become A Good Marketer
01:00:31 The Sales Piece In Any Business
01:04:38 Customer Service Matters
01:06:09 The Sales Framework
01:13:06 How Important Is Hiring?
01:14:50 What Role Does Competition Play?
01:19:09 Let's Talk Money
01:24:17 What Numbers Should I Pay Attention To?
01:26:35 Experimenting
01:34:55 Every Complex System Starts In A Simple Way
01:39:06 Mastering A Job
01:43:54 Ten Major Principles To Learn Anything
01:55:24 Removing Any Friction In The Process
02:01:38 Last Guest Question