15 July 2024

Starting and running a business - The Diary of a CEO with Josh Kaufman

Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’. In this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep.

00:00:00 Intro
00:02:00 Why Did You Write The Personal MBA
00:04:32 What Is An MBA?
00:10:30 Should You Do A MBA?
00:14:19 How Difficult Is Starting And Running A Business?
00:16:57 First Steps To Setting Up A Business
00:19:29 Loads Of Business Are Finding Problems To Solve
00:27:49 How To Give Value To The End Consumer
00:35:47 How Do You Find Out If Your Idea Is Good?
00:39:11 This Is The Wrong Approach When Starting A Business
00:40:49 Why Should You Start With Value?
00:42:35 How To Market
00:44:04 Psychology & Marketing
00:46:06 Creating A Drive In The Marketing Strategy
00:48:23 Think Different
00:50:52 Be Brave To Do Something Completely Different
00:58:39 How To Become A Good Marketer
01:00:31 The Sales Piece In Any Business
01:04:38 Customer Service Matters
01:06:09 The Sales Framework
01:13:06 How Important Is Hiring?
01:14:50 What Role Does Competition Play?
01:19:09 Let's Talk Money
01:24:17 What Numbers Should I Pay Attention To?
01:26:35 Experimenting
01:34:55 Every Complex System Starts In A Simple Way
01:39:06 Mastering A Job
01:43:54 Ten Major Principles To Learn Anything
01:55:24 Removing Any Friction In The Process
02:01:38 Last Guest Question