Vanessa Van Edwards is a behavioral researcher, speaker, and author. How do you make a great first impression? How can I become more charismatic? How can I stop feeling awkward in social situations?
The Centrality of Charisma and Cues for Success
- Charisma is the single most important attribute for success in relationships, professionally, and in feeling confident and purposeful in interactions. Charisma is a skill that can be learned; it is not an innate trait.
- Highly successful people utilize a "hidden language" of cues, and controlling the cues you send is a crucial element of success.
- 82% of people's impressions are based on warmth and competence, which are the two primary components of charisma. Warmth signals trust, likeability, and friendliness, while competence signals power, reliability, and capability.
- Unintentional Cues: People unintentionally send signals through their mood, anxiety, or awkwardness that make others dislike, distrust, or dismiss them. Muting one's cues (trying to be stoic or unreadable) is a "danger zone" cue that causes people to distrust and dislike the individual.
- Charisma is contagious: people are drawn to highly charismatic individuals because they make others feel more warm and competent, acting as a positive, infectious influence.
- Cues are communicated across four channels: Verbal (words chosen), Non-Verbal/Body Language (gestures, posture, facial expressions), Vocal (tone, pace, volume, cadence), and Ornaments (jewelry, hairstyle, clothing).